Many businesses use postcard marketing to reach their target audience and convert leads into sales. Realtors, insurance agents and mortgage brokers all run direct mail campaigns with postcard mailers to entice recipients into calling on them for their services. Of course, just sending out any mailers at random won’t guarantee success and if you’re interested in making a postcard mailing campaign really work for you, carefully consider the design of the card, how its printed and who it’s going to so you can maximize your marketing efforts.
The first thing you need to decide on when planning a postcard marketing campaign is the size and design of the card. Most businesses use 4″ x 6″ postcards since this is a standard size and can fit easily into even small PO boxes. You can also find postcards that are 8.5″ x 11″ but these cards tend to get bent and crumpled when shoved into crowded mailboxes and can create a poor presentation for your business. If you stick with the 4″ x 6″ postcards you should have plenty of room to get your message out or to feature photos and graphics than can help you sell your products or service.
Once you’ve selected a size the next step is to decide on the design. You have a lot of options when it comes to custom printed postcards including 1 and 2 color printing, full color printing and four-color on the front with the back blank. Many realtors will choose to have photos of specific properties on the front of the card to grab the attention of the recipient and include their contact information on the back in easy to read lettering. Two things you want to achieve with a direct mail campaign is getting the interest of the market and giving them an easy way to contact you. You can have the most elegantly designed postcard around but if people can’t read your phone number of email it won’t do much good.
When you’ve got the size and design of your postcard the way you like it you’re ready to start the mailing process. It’s called a process because if you simply mail postcards at random you could be targeting a lot of people who have no interest in your product or service and this will just cause wasted time and materials. Carefully target your market through customer lists that are compiled from sources that aggregate the latest and most accurate consumer information. With an updated mailing list you can improve your response rate significantly by focusing on an audience that fits the profile of your target market. Postcard marketing is a cost-effective way to reach the people who are most-likely to use your product or service.