I. Summary of a marketing plan The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager [...]
Archive for January, 2012
The e-Marketing Plan
Posted by Samsara on January 28th, 2012
Posted in Marketing Plans 
Tags: environment, organization, profitable sales, rational decisions 
Comments OffConquering the Market With Postcard Marketing
Posted by Samsara on January 23rd, 2012
Which do you think will get better response: an email ad sent daily which will most likely end up in the spam folder or a postcard sent once a month but will be easily noticeable? Your most likely response would be the postcard. You see, even though we are in the digital age where the [...]